Amsterdam International Fashion Week

Amsterdam will host from 25^th to 28^th of January a new edition of its International Fashion Week (http://www.amsterdamfashionweek.com/), an event that was released in 2004, driven by the firm intention of putting the most effervescent Dutch city in the orbit of the great European events related to the design of clothing. Although in modern times the Netherlands have not been characterized as being at the forefront of this discipline, so intimately connected with the art world, historically, they are undeniable the very close links between the Dutch textile manufacturing and Art History, as evidence, the unique and incomparable way the Flemish paintings from the fifteenth to the seventeenth centuries, generating well over the last century a particular subgenre of paintings of dandies (jonkertjes) and damsels breast served to develop the work of painters such as Hals, Duyster, Codde, Hooch Palamedesz or even essential artists such as Johannes Vermeer himself.

Since its first edition, the International Fashion Week Amsterdam is celebrated twice a year to serve as a focus and heart of the Dutch fashion world through an extensive and varied program of shows, business presentations, conferences, parties and other events.

This is an event thought for fashion professionals, which takes place in a highly evocative scenario, the facilities of the old gasworks district of the city known as ´Westergas´. From that amazing place of considerable dramatic value a diverse selection of Dutch young designers, will generate a growing international interest in the fashion of the Netherlands, show their collections on the runway before a rising public also representatives international brands, buyers and press.

In parallel with the International Fashion Week, takes place an extension of it, the Fashion Week DOWNTOWN, consisting of a program of activities in different parts of the city center: a wide range of concerts, parades, exhibitions, DJs sessions, conferences and launch of collections, organized in close collaboration with a variety of clubs, shops, museums and galleries.

As perhaps it should not be entirely surprising, considering the history and tradition of the city, the Amsterdam International Fashion Week boasts of combining business with artistic creativity, in addition to various initiatives aimed at developing respect for the environment (the event is a member of the business community in sustainable Eco-cluster business) and biodiversity on the planet, which has received extensive international recognition, as illustrated by the international journal Sublime, an advocate of sustainable living, which awarded it last July with the award for Best International Fashion week.

If you rent one of the apartments in Amsterdam during these dates, you will be overwhelmed by the creativity of every aspect of city life and discover the many benefits of being environmentally friendly.

Translated by: Hans