English
Recently, the artist Jesse Rosten made a video for YouTube entitled “Photoshop by Adobe”, which he showed, in an ironically and sharp way, how this image editing software has the ability to alter and redesign feminine beauty. As it is known, much of the advertising and visual market is centered on the woman as a model to sell products of all kinds; clothing, beauty products, food, the list is endless. The video questions about the alleged problems of the search of beauty in the general Western system: slim, light eyes, white skin, patterns that are being repeated and have grown to as pillars of a generalized pattern of beauty.
However, when a huge trillion-dollar market drills your head with an ideology of beauty, held on the effects of a computer publishing software, the question is: What´s going on? The truth is that with all these visual advertising tools, we are facing some sort of denaturation of the body itself and our approach to it. The body of the advertisement, the computer screen, the message for iphone, is but the digital invention of a study, with geographical and market statistics, designs a “perfect” woman for your product to be even more attractive.
Style and fashion are at the center of this maelstrom of visual stimuli. From one side, the designer´s work continues to be risky, when they dress, in a completely original way, their models, integrate volume ideas and drawing into a fabric cut to fit into a body known in the selection of a body suitable for such clothing. Thus, from the performance of the walkways, new styles and clothing, we can make a tactless approach to international beauty regimes. It seems also interesting to contrast a fashion week in a city like Istanbul, while one hand is a very cosmopolitan and diverse city, but on the other, has a very important Muslim presence. Here is a space for dialogue and interesting friction. We should first recognize the contradictions of beauty itself according to socio-cultural stratum to understand that digital technology can be a dangerous instrument of homogenization.
The fashion week in Istanbul is a fabulous opportunity to find the best and the newest trends of fashion in Turkey. With the best-known brands and designers, this fashion week won’t fail to charm you in the beautiful city of Istanbul, which also provides a diverse culture, fabulous food and ancient architecture, classical and modern to explore during your stay. The fashion week runs from the 8th to the 11th of February. For more information on exhibitors, designers and models, you can visit their official website by clicking on the following link: http://www.ifw.com.tr/
Get apartments in Istanbul and enjoy this important fashion week. Istanbul is a cosmopolitan city full of contrasts and interesting sights; do not miss the opportunity to explore it.
Translated by: Hans
