Although the reader may seem like I´m ranting, art was born (back in the days of the caves) first as a human desire to please the gods and, secondly, as an ornament of everyday life. So, look for its roots in small jewels, beads and clothing covering the precarious humans of that time. Without wishing to tour the historic relationship between art and fashion, in times of great splendor, as the Russia of the czars or the Florence of the Medici, fashion (also jewelry, hair and shoes) was linked to traditional arts.
Anyway, you have to wait until the great revolution proposed by the movement known as Modernism, Art Nouveau or Secession to find a radical change in this respect (but we shall save that for another day), by failing to distinguish between the decorative arts (furniture, household items) and so-called traditional arts (painting, sculpture or literature). Laying the foundations of contemporary society, with Modernism disrupting all relations between man and things. Fashion, of course, can not be immune to this trend.
With its ups and downs, the artists of the so-called historical avant-garde took up this idea, and one story could illustrate this point: That Picasso designed and painted decorative home tablecloths. An idea that comes booming out in the discourses of post-modernity from the seventies, by showing the evolution of contemporary schizoid societies.
Well, as not to bore the reader with so much scholarly epistemology, this is the philosophy that returns to the Museum of Modern Art (MUMOK) in Vienna in an exhibition which opens on June 15 and runs until September 23. “Reflecting trends. Art and Fashion “, such is its title, aims to reflect on the dialogue between clothing, socio-cultural environment and artistic moment. We just have to remember that, at present, various aspects of clothes are becoming indicative of prosperity, contentment, rebellion and even fuzzy feelings such as euphoria or fear. They propose parallel activities, labeled with the title “Summer Fashion” which includes parades, conferences, workshops for children, film screenings, etc.. As all practical data does not fit, here is the link of the event: http://www.mumok.at/programme/preview/reflecting-fashion/?L=1
MUMOK (Museum of Moderner Kunst in German) is located on the Island Museum including Vienna, not to be confused with that of Berlin´s more impressive and extensive one . Formed by several grants from local collectors, currently held in its permanent exhibition of Pop Art it works primarily towards that motion of trans-modernity called Fluxus, which both contributed to the rise and development of visual poetry. Andy Warhol, Pablo Picasso, Roy Lichtenstein and Joseph Beuys flag has this space. MUMOK also acts as a museum of contemporary art exercising important educational work.
As usual in these events, there are catalogs, and posters that you can take to your apartments in Vienna and continue with this fruitful dialogue in your provisional headquarters.