Beyond Beauty Paris 2011

The days of the 12th, 13th, 14th and 15th of September of 2011 mark the week of beauty and wellbeing in the whole of Europe: the Beyond Beauty of Paris salon opens its ninth edition dedicated to the cosmetic industry and world of spa. Cocooning, sparks and exclusiveness await at the Gate of Versailles.

Beyond Beauty is an unmissable international affair for all of those who are aesthetic professionals or fans of beauty and relaxation: the new brands, the newest products, the latest technologies and the most innovative ingredients can be found here. Luxury, calm and voluptuousness unite to offer you the best of cosmetics. Just like this fair has been baptised, the main idea behind it is to go further than beauty, a field which reinvents itself just as much or even more than beauty.

Three complimentary universes compose this event: Cosmeeting, a rendez-vous where the most innovative brands exhibit their miracles; Creative, reserved for the encounter of the best providers and concepts; European Spa, an affair where the concept of wellbeing and spa facilities prevail. For more comfort, those three rooms are united in one same place and open their doors in the same week.

The aim of Beyond Beauty is to hold all the aspects of cosmetics and to reveal its trends: biological products, anti-ageing solutions, packagings, pharmaceutical sector, thalasso, accessories, hygiene, massages, make-up techniques, new beauty gestures, everything for the hair and much, much more. Posing questions and generating dialogues among professionals is another advantage of this event: which is the formula of preserving a product 100%? which will be the ingredients of the future? which solution to put forward due to the prohibition of parabens?

With the Beauty Challenge Awards, the salon prizes the best new emerging, ecological and pharmaceutical brands. Also, the female magazine press and the well-known editors of beauty blogs are invited to choose their favourite brand. Last year, the jury composed by various international brands, prized, among other brands, Pomarium, a new range of natural cosmetics formulated by orchard fruits. Beauty is consumed without moderation!

This annual affair is also the chance to participate in over fifty workshops and conferences which are orientated towards the innovations of the wellbeing and beauty fields, discovering the surprises of the world aesthetic market and optimizing its businesses closely. The 2010 edition of Beyond Beauty was a complete success with close to 20,000 visitors and the participation of over 500 exhibitors, whose 40% represented the world market.

Paris shows its charms and invites you to value your natural beauty with a first-class encounter. The French capital´s attractive and the interest for cosmetics form a perfect duo: they´re an excellent excuse to go travelling, rent beautiful apartments in Paris and begin autumn in a 100% glamourous French way. Both professionals and the public will enjoy four exclusive days full of sensory experiences.

 

Translated by: aleixgwilliam