As we mentioned in the post How to manage your client reviews, we contributed to an article in the British magazine A Place In The Sun. We also talked about the four golden rules for dealing with negative comments: Four golden rules for dealing with negative comments640-816 certification • Don’t panic: it can be upsetting to receive criticism, but it won’t necessarily affect your sales. If you have an occasional negative review amongst generally positive feedback, this can even be a good thing if a customer expresses a strong opinion, it’s usually better not to enter into a debate with them. Not every apartment will be to everyone’s taste, all of the time, so accepting feedback in a positive way will help you to better attract the next customer