English
Since the beginings of YouTube in 2005, the vlogging (video blogging) phenomenon hasn’t stopped expanding. However, within the world of vloggers world a rather peculiar subculture for their passionate devotion to capitalism and consuming good has developed: the haul vloggers.
Generally girls, mostly Americans and between 13 and 20 years old, vloggers devote to go shopping and show their acquisitions in great detail before the camera. Such a simple but sweeping idea, the most successful ones have come to thousands of loyal viewers who are still devoted to their most banal musings
It is curious both the need for sharing their consumerism exploits to a wide audience, as well as the pleasure to be part of them, albeit in a very passive and indirect way. In the end, what unites vloggers and spectators is their love for shopping, but mostly the attention they give each other.
But being a form of free publicity, vloggers not the only ones that feed on the attention of thousands of followers. The brands promoted in these videos have found an effective and powerful advertising channel, so many of these brands contact the girls personally and then flood them with free products for them to display them on their vlog. However, this is a double-sided sword, as companies have no control over what opinion will vloggers have about their product in front of thousands of people. So, thanks to these girls, a product may be exhausted in days after posting their video, or, by contrast, be a complete failure.
Heloise Battista
Rent apartments in Milan where you have at your hand the most incredible and unique shops in the world.
