English
In August, the people from Barcelona and the tourists that are in the city should sharpen their senses to be able to enjoy on Wednesdays, between 10.30pm and 11pm, a image show of light and colour that CaixaForum is going to present: it´s Video Mapping. The Telenoika will be in charge of this activity. They´re an artist collective from Barcelona that succesfully perform this format and they´ve become a national reference of this artistic discipline.
Video mapping is a technique which consists of projecting images, generally inanimate ones, on real surfaces. The interesting thing is that optical illusion that they cause with the 3D movement that they make of a static building, one in permanent movement. This is an ideal show for crowds. In these cases, they usually project the images on buildings, along with sound effects that bring spectacular results and the highest feeling of realism.
On this occasion, Telenoika invites us to encounter surprises, illusions, sensations, tense atmospheres and small stories that will be in the second and third dimension. This will come with something that this collective know how to do well, electronic sound system music accompanied by sound effects.
The transformation of a real space into an imaginary one is surprising on video mapping. Some have defined it as architecture in movement, because it´s on the surface of a building that other buildings or landscapes appear and disappear, melting perfectly, and they completely transform the visual landscape. Sometimes a building can collapse in front of you, or from its windows ghost images can appear. It´s a sort of mirage that doesn´t leave the crowd indifferent.
The fusion of art and new technologies has become a safe bet for shows in public spaces. But other varieties also exist which are used for marketing and product positioning. That´s how company chains, businesses and even politics have made it into a way to hook people. Some say it´s like the magic mirror of advertising and marketing.
Like in all new artistic trends, there´s a group that defends video mapping as a tool that allows the occupation of public space and getting to the public with aesthetic proposals which lead to the necessary practices of having to play with shapes and space. Some question the spectacle of it all, saying that art has always been an intimate and individual encounter between the creator and the spectator, and so the category of ´art´ would not apply to these visual activities.
The Swedish artist Sebastian Neitsch is one of the big defenders of video mapping. He says that he doesn´t look for spectacle in his work, but rather his art is related to the minimalistic trend of the 70s, and from there he looks to communicate concepts that, according to him, will be the future.
For more information: http://obrasocial.lacaixa.es/apl/actividades/activitats.actividad_es.html?idCiclo=1970&idActividad=44397&stateName=vCiclo&idCentro=918213&JSESSIONID=0001mCV9UWEnDqFiRK7zHyrjlVl:138i3http
Nancy Guzman
For those who like crowded and gimmicky experiences, this is a good prospect for those warm August nights. So if you´re thinking of spending some days in apartments in Barcelona this is a great way to spend time before dinner and going out dancing.
Translated by: aleixgwilliam
