Mobile World Congress in Barcelona

From March 2 to 5, Barcelona will once again become the capital of the latest generation of technology. Expositions, conferences, lectures, workshops and exhibitions will shape one of the most important events at the international level as far as innovation 2.0 is concerned.

While it is true that by now it’s practically impossible to get a more or less affordable pass, the schedule of activities planned for this edition make it well worth the effort.

The type of pass you have will determine which of the events and activities you will be able to attend.

It is essential to carry a notepad and pen so you can take note of all the newest developments, as can be expected from the fast growing industry in the 21st century. And of course, you’ll want to have your business cards close at hand: networking is really the star of the party at events like this where the opportunity you are looking for can appear when least expected.

Barcelona spruces itself up for the occasion and you’ll likely see some unexpected activities around the city throughout the week, especially glamorous parties organized by major mobile phone brands. One thing you can count on: forget trying to hail a taxi outside the Mobile Congress area (the Fira Gran Via or the Fira Montjuic) during this time, because the taxi services can’t keep up with the demand generated at the entrance and exit to the Congress.

Some of the highlights for this year include:

 

Innovation in Mobile: What’s New and Next for Marketing and Media presented by IAB in collaboration with Facebook and Nasdaq. An interesting day-long summit dealing with the demands of the New Mobile customer and how to ensure marketing strategies adapt to this change of scenery. It will take place on Monday, March 2, from 10 am to 6 pm.

NAB Show Collaborative presents “Media and Entertainment in a Multiplatform World.” This also lasts all day and will focus on issues of monetization, content production and media. It takes place on Monday, March 2, from 10 am to 6 pm.

Dolby presents “The Art and Science of Storytelling in 2020”: This analysis will show how consumption habits have changed in relation to the new way of understanding the world through technology. A review of the storytelling format aimed at greater creativity in innovation. On Tuesday, March 3, from 9:30 am to 1 pm.