The Top 5 Mistakes Owners Make

Being a property owner is much more than owning an apartment and making it available to guests. There are many details to be taken care of, which we sometimes fail to address. We don’t need to be experts in the field but it helps to be aware of some basic guidelines so we don’t make certain mistakes that could potentially be fatal. Here are some of the mistakes we should avoid at all costs:

1. Not compare ourselves with our competitors

One of the first essential steps in any business venture is to know your competitors: what they offer, how they offer it, and for how much. It is always helpful to have a look at some of the apartments available in our same city, and try to be as competitive as possible, not just when it comes to quality but also to pricing.

2. Low quality images arranged in no logical sequence

We already knew this but our recent poll confirmed it: our image gallery is one of the main features in our apartment’s profile. This is undoubtedly, one of the main factors influencing the traveler’s decision to stay with us. And as such, it is worthwhile to invest some time and effort into getting high quality pictures that seduce the viewer. But that is not all, in this case, the order of the factors does alter the product, and so it doesn’t have quite the same effect to see a stunning living room or terrace, than to be confronted with an average toilet upon first glance. Our advice is to leave any pictures of the bathroom, and the more “boring” parts of the apartment until the very end, and focus on those rooms that will make the best impression.

3. Unanswered customer reviews

If our guests took the time to comment on their experience at our apartment, it is only logical that we also take the time to reply to them. Some reviews will be more positive, and others more negative but it is important that they have all been answered in a polite and friendly tone. When we get negative comments we try to justify the problem and apologize. If we get positive reviews… well done, that’s what we strive for! We thank the guests and we offer them our help should they want to stay with us again.

4. Pricing and seasons calendar that has not been updated

We can’t stress this one enough. Keeping an updated calendar is the golden rule of every home owner. And by updated we mean: on the one hand, the real availability of the apartment, and on the other, that the pricing, seasons and any applicable discounts are also up to date. It is essential to take into account every different season, all important events, any special dates, and adapt our prices on the basis of demand. Keep in mind that you can easily synchronize all your calendars automatically.

5. Unanswered questions

We have a wonderful team of Account Managers at your disposal, always ready to help at the drop of a hat. If you have any unanswered questions, it’s because you choose to. Trouble synchronizing your calendars? Is there any info missing on your ad? Having problems with the Extranet? No matter what the questions is, our Account Managers have the answer, and it is as easy as dropping them an email at (property@only-apartments.com) or calling (+34 933 417 995).