GLOBAL SHORT RENTALS

City breaks, a booming trend

Share on Facebook0Tweet about this on TwitterPin on Pinterest0Share on LinkedIn0Share on StumbleUpon0

Surely you have heard “city break” before, an expression that has increased in popularity over these last few years. A city break is a 2 to 3 night getaway in a different town or country, usually on weekends. In Only-apartments we offer some figures to picture this trend, so you may see how this could affect you. We have analysed two different markets: the Spanish market as well as the British one. Although bookings are generally for 4 to 5 nights in most locations, we have noted that 3 night bookings have experienced an increase in Spain: these types of bookings represented 11.25% of total reservations in 2013, an important increase in comparison to the 7.88% witnessed in 2012. These figures are even more pronounced in the British market: if in 2012 the 3 night bookings represented only 2.78%, this number went up to 10.19% in 2013. What to do with this? In Only-apartments, 14.07% of our owners have established a minimum stay of 4 nights or more. This means that their apartments do not come in the searches when a client is searching for a 3 night stay. Consequently, following the analysis of the two markets, we can say that owners are missing out on more than 10% of bookings we receive. Only-apartments thus recommends that you establish a minimum stay only if you really need to, as you are indeed missing out on opportunities.

Share on Facebook0Tweet about this on TwitterPin on Pinterest0Share on LinkedIn0Share on StumbleUpon0

Comentarios

comments