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PICNIC Festival Amsterdam 2012 Speaks New Ownership This Year

Amsterdam’s reputation has gotten a boost by hosting this event for the creative and innovation industries. The festival brings in around 3,500 professionals from all over the world, who are scattered and centered around the technological, governmental, nonprofit, creative and educational industries.


This year the theme of the PICNIC Festival Amsterdam is ‘New Ownership: the shift from top down to bottom up’. The festival is going to have an overlook about how technology benefits people, business and organizations. Improvements, new ideas, concepts or even prototypes may be made. The organization may arise questions upon the improvements, which would clarify their mind and help them in using them in their company or organizations as well as, the festival would have a learning environment for them.

New Ownership

Awareness among the people has arisen to what it used to be, internet and social media play a strong role in it. People now know that matters can be taken into their hands, and every person has the potential to cause a change in the society. The change may be for small scale or even a greater scale.

The main goal for the festival is to seek opportunities for transformation: products, models, processes, experiences, services and cultures.

The festival is scheduled to be on September 17 and 18 at Amsterdam’s new EYE Film Institute.

There would be seven main areas on which the PICNINC Festival 2012 would focus on. Those 7 main areas are:

  • Fundamentals.
  • Governance.
  • Business.
  • Sustainability.
  • Education.
  • Health/life sciences.
  • Media

The participants would have a wide range of activities. The program would include 6 of them those are:

  • Co-creation workshops and challenges
  • SME exhibition
  • Matchmaking activities.
  • Lectures.
  • Start up competitions.
  • Interactive debates and discussions.

The speakers for the festival are the following:

  • The CEO of O’Reilly Media, Tim O’Reilly, also the founder of the Maker movements and open source. He will talk about the DIY revolution that has appeared and is being powered by different platforms one of them is Make Magazine.
  • The Journalist, blogger and the author of “The Cluetrain Manifesto” and “The Intention Economy: When Customers Take Charge”, Doc Searls. He will discuss on the customer´s power, and the impact that is caused by it to the sellers.
  • The director of Social Innovation at iStrategyLabs, Bonnie Shaw, is going to discuss the alternate way of currency systems, and also how the sharing vs. Owning paradigm is affecting consumption and access.
  • Boat designer, distinguished technology historian and writer, George Dyson would talk about how much the technology has evolved and how much it can evolve to help people.
  • Publisher of WIRED UK, Rupert Turnbull would discuss how the new ownership is transforming the media landscape.