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Valle Theatre Rome

Mónica Boixeda Nightlife in Rome, Only-Be, Roman

One of the great performing art places in Rome, where you can enjoy the best national and international theatre.

Salvatore Ferragamo: the shoemaker of the stars

Mónica Boixeda Florentine, Only-Be

In 1898, when Salvatore Ferragamo was born, the shoemaker trade was considered the most humble amongst the humble. So it´s not strange to think that in his house they cried out loud when, with just nine years of age, he told his firm intention that he wanted to become a shoemaker. Back then, few could have imagined that this humble boy would become an ambitious businessman as well as an innovative artist. And we must classify him as such, as an artist, because Salvatore Ferragamo lifted the humble trade of shoemaker to the level of quality of art, reaching levels of quality and originality which had never been reached until then. In his autobiography, published in London in 1957 under the title ´The Shoemaker of Dreams´, the Italian confessed: “I was born to be a shoemaker. I know, I always knew. Remembering now the long education in my life, I see clearly and just how strongly, ruthlessly and inflexible is the passion in me which pushed me further and further down a road full of adversities”. With this dream and just sixteen years of age, Ferragamo went to America. He ended up in Santa Barbara where, just as he got there, the American Film Company ordered him a series of models to be used in the making of films. If the orders of the film companies accumulated in Ferragamo´s workshop, the orders from celebrities and film stars for him to design exclusive, comfortable, luxurious and even extravagant shoes for them weren´t any less. The success carried on in Hollywood from 1923. At this time he designed round-pointed shoes (baptized... read more