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Last posts

‘Haul vlogging’: obsessed with consuming

Mónica Boixeda Milanese, Only-Be

Since the beginings of YouTube in 2005, the vlogging (video blogging) phenomenon hasn’t stopped expanding. However, within the world of vloggers world a rather peculiar subculture for their passionate devotion to capitalism and consuming good has developed: the haul vloggers. Generally girls, mostly Americans and between 13 and 20 years old, vloggers devote to go shopping and show their acquisitions in great detail before the camera. Such a simple but sweeping idea, the most successful ones have come to thousands of loyal viewers who are still devoted to their most banal musings It is curious both the need for sharing their consumerism exploits to a wide audience, as well as the pleasure to be part of them, albeit in a very passive and indirect way. In the end, what unites vloggers and spectators is their love for shopping, but mostly the attention they give each other. But being a form of free publicity, vloggers not the only ones that feed on the attention of thousands of followers. The brands promoted in these videos have found an effective and powerful advertising channel, so many of these brands contact the girls personally and then flood them with free products for them to display them on their vlog. However, this is a double-sided sword, as companies have no control over what opinion will vloggers have about their product in front of thousands of people. So, thanks to these girls, a product may be exhausted in days after posting their video, or, by contrast, be a complete failure. Heloise Battista Rent apartments in Milan where you have at your hand the most incredible... read more

Slow Food: Learn to live with pleasure

Mónica Boixeda Florentine, Only-Be

We live in an increasingly frantic and obsessed society by the lack of time, where finding some free time to read a book or engaging in leisure activities or those activities to relax, such as preparing a meal and taking care of ourselves become progressively more difficult. Fortunately, there are movements dedicated to counter the modern trend of the optimization of the hours, the time investment in “production.” However, there is a project that is gaining increasing strength in the world, also because it is closely related to the food, which is one of the moments of the day that is more affected by the lack of time and it is a movement called Slow Food (www.slowfoodfirenze.it). Not surprisingly, this movement was born in Italy, a country where the food culture has always been the center of the scene, along with the artistic heritage and opera. Slow Food was founded in 1986 with the initial name “ArciGola” in the town of Bra (located in the province of Cuneo, Piedmont) by Carlo Petrini, a sociologist and gourmet with a history of political activism. To date, the Slow Food movement is found in more than 50 countries around the world and counts more than 80,000 members. It strongly rejects the standardization of taste and its aim is to promote the dissemination of a culture of taste in the pleasure of eating also generates knowledge. Clearly, for a practice like this slowness is the key, and indeed the symbol of the association is the snail. Slow Food works to safeguard the regional culinary traditions in the sustainable farming methods and typical... read more

Wire live in Milan

Mónica Boixeda Milanese, Only-Be

Wire is one of those bands that started playing when there weren’t too many bands hanging around the scene yet and since 1976, when the group was born, and they continued, on and on, and never separated. They did have a few hiatus that lasted a short time (except the one that went from ´85 to ´92). The group began in London with Colin Newman on vocals and guitar, Graham Lewis on bass and vocals, Bruce Gilbert on guitar and Robert Gotoba on drums. In the beginning they were strongly related to punk. In fact, on many occasions Wire was claimed to be one of the most important rock bands of the decades of the 70s and 80s. In fact, a contemporary critic called Stewart Mason said that Wire’s first three albums expanded sound barriers not only regarding punk but all music in general. Over time, the musical style was veering toward the art punk or post punk primarily by atmospheric sound that is, dark lyrics and policies. Thanks to the arrangements that they were making to the songs through their disks Wire earned a reputation as a group that experimented a lot throughout their career. Their debut album, called Pink Flag, was the most famous of their many songs and which contained songs lasting less than a minute. For example “Field Day For The Sundays”, which lasts only 28 seconds. More info: http://www.liveclub.it/ Live Club: Via Mazzini 58, 20056 Trezzo sull´Adda, Milán, Italia MiLK Those who want to attend a show to see a legendary band can rent apartments in Milan to attend the presentation they will make... read more